After several years as a successful milliner, creating hats and headpieces for Royal Garden Parties, Weddings and the Races,
Sam launched her first shop selling hats and accessories in 2006.

Building on that success, she launched Plum in 2008, adding carefully selected clothes designers to her list of suppliers and partners. She seems to have an uncanny knack of spotting and pre-empting trends, with much of Plum’s stock gracing the pages of the fashion press and finding their way into high-end national boutiques well after they have flown off the shelves of Plum.

Sam has gained a strong team of colleagues over the last few years, Mel, Sally, Jo, Jacqueline and all the girls at Plum share Sam “passion for fashion”, and are the friendly team you will find at Plum.